W ARCHITECTURE
Brand Discovery & Visual Identity Exploration
Lasergun Factory collaborated with William Taylor Design on a full brand discovery program for Barbara Wilks’s firm, W Architecture + Landscape Architecture. Our role focused on developing core visual concepts for identity, web presence, and project signature systems.
Using the “W” as the foundational form, we explored how it could embody materials, structures, and landscape systems central to the firm’s practice. Through the discovery process, two primary strengths emerged—Thought Leadership and Built Work. To express these as distinct yet connected modes, we created a dual-identity approach:
THEORY represented through controlled, expressive particle systems
PRACTICE expressed through more structured, architectural forms
This contrast highlighted the firm’s balance between conceptual rigor and physical execution.
The engagement culminated in a conceptual web direction showing how visitors could navigate these complementary facets of the studio’s identity.
