DODGE DATA & ANALYTICS

Dodge Data & Analytics, the architectural intelligence arm of McGraw-Hill Construction, provides one of the industry’s most advanced SaaS ecosystems for market forecasting, project data, and workflow integration. To articulate the sophistication of Dodge’s proprietary database—and its impact on architects, engineers, builders, and manufacturers—a comprehensive brand and campaign system was developed.

The initiative distilled Dodge’s deep analytical capabilities into a refined visual language built from charts, signals, and data-driven geometries sourced directly from their intelligence tools. This identity extended across a full 360° campaign, including digital product environments, print systems, environmental graphics, launch films, and experiential events.

The result is a high-end, technology-forward brand expression that communicates clarity, precision, and the future of construction intelligence.